Auctiva Commerce Blog

All –

More great news!! As a celebration of Auctiva Commerce’s first birthday we are waiving the monthly store fee through June 2010. This is our small token of appreciation to all of our loyal users that have grown with us over the past year. As I reflect on 2009 we accomplished quite a bit – check out the summary list of enhancements that we delivered to improve Auctiva Commerce:

* Bulk product import and editing
* A streamlined checkout process
* A variety of payment gateways, including Authorize.net, Google Checkout,
PayPal and PayPal Website Payments Pro
* Integrated shipping quotes for USPS, FedEx, UPS and Canada Post
* Increased stability and security
* A Shop tab with filtered search capability
* Google Product Search category mapping and related enhancements
* 90+ store themes

And we’re not planning to stop there. In 2010 we’re planning to deliver:

* Better customization: more freedom to modify your storefront design
* More payment options: adding support for international payment gateways
* Google enhancements: additional product attributes to give your items better visibility in searches
* Additional data feeds: allowing product submission to more comparison-shopping engines

I’m excited about all that has been accomplished during this year and about the direction we’re heading. Hopefully you are as well – I think with the enhancements already delivered and the ones that are planned we can make 2010 the best year in e-commerce yet!!

Happy Selling -

Chris

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Increasing the average sales amount per order is a great way to grow your business. This can be done using coupons and cross selling techniques. Let’s take a look at a few examples.

A simple way to increase the average sales amount per order is create an incentive for customers to spend more. You can use a coupon that will discount a fixed amount or a percentage of an order when a customer spends a specified amount. For example, if your customers spend an average of $18 per order, you might try promoting a $5 off coupon for orders of $30 or more (before shipping costs). This might encourage some shoppers to add more items to their cart and increase your overall revenue. Of course, you’ll need to calculate your risk and see if you can afford to discount prices.

Another great way to increase the average sales amount per order is to present shoppers with cross-selling and up-selling scenarios. Cross-selling and up-selling are two techniques that are used to get a shopper to either purchase a more expensive product (up-selling) or to get a shopper to add additional products (e.g., accessories) to the order (cross-selling). These tools are built right into Auctiva Commerce so that you can let your storefront do all the sales work. Read the Up-Selling tutorial and Cross-Selling tutorial for more information.

Beware of using Free Shipping promotions for the purpose of increasing the average order amount as they generally take too much out of profit margin. In this way, you won’t actually boost average order amount after you calculate your cost for covering the shipping.

Feel free to leave your own examples in the comments section. We’d love to hear how your growing your sales.

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