Google Analytics Setup
Enable Google Analytics to track eCommerce metrics
One of the most important Google integrations you need to immediately start is Google Analytics. The sooner you implement Google Analytics with your Auctiva Commerce store, the sooner you will capture valuable data about your store visitors. This information will be crucial in increasing the profitability of your store.
Let’s Get This Profitability Party Started
If you have not yet integrated Google Analytics with your Auctiva Commerce store, do so now!
Here’s the step-by-step tutorial for integrating Google Analytics. Take the next five to ten minutes to complete the tutorial. We recommend that you also enable the E-Commerce tracking feature when you go through the tutorial. E-Commerce tracking will allow you to track purchases made on your storefront. When you complete the Google Analytics setup, come back and finish reading this post. We’ve got some house-cleaning to do.
Patience is a Virtue in eCommerce Analysis
It takes awhile for your Google Analytics account to acquire enough data about your store visitors before you can find key insights that can boost the performance of your store. This period of time varies from store to store, but if you have a modest amount of traffic, you should feel comfortable with about 3 months of data to review. And, that’s just a start, although, a lot of good information about how users are browsing your store will come in withing the first couple of weeks. We can use this information to continually improve the shopping experience for your customers.
Monitoring trends on your store can give you key insights into customer behavior.
Trends on the Internet are constantly changing. Once you have Google Analytics integrated with your Auctiva Commerce store, you’ll be able to monitor these trends more closely.
We’re going to help you to do that. Over the next several weeks, we’ll be showing you how to look at the data and make actionable decisions that will improve the performance of your store. While we wait for your data to collect, we’re also going to help you learn how to drive more traffic to your store. Tomorrow, we will continue with the Google Integration Boot Camp theme with Google Webmaster Tools Setup. Make sure to check back in with us then.
