Increasing Sales Volume through Promotion
Increasing the average sales amount per order is a great way to grow your business. This can be done using coupons and cross selling techniques. Let’s take a look at a few examples.
A simple way to increase the average sales amount per order is create an incentive for customers to spend more. You can use a coupon that will discount a fixed amount or a percentage of an order when a customer spends a specified amount. For example, if your customers spend an average of $18 per order, you might try promoting a $5 off coupon for orders of $30 or more (before shipping costs). This might encourage some shoppers to add more items to their cart and increase your overall revenue. Of course, you’ll need to calculate your risk and see if you can afford to discount prices.
Another great way to increase the average sales amount per order is to present shoppers with cross-selling and up-selling scenarios. Cross-selling and up-selling are two techniques that are used to get a shopper to either purchase a more expensive product (up-selling) or to get a shopper to add additional products (e.g., accessories) to the order (cross-selling). These tools are built right into Auctiva Commerce so that you can let your storefront do all the sales work. Read the Up-Selling tutorial and Cross-Selling tutorial for more information.
Beware of using Free Shipping promotions for the purpose of increasing the average order amount as they generally take too much out of profit margin. In this way, you won’t actually boost average order amount after you calculate your cost for covering the shipping.
Feel free to leave your own examples in the comments section. We’d love to hear how your growing your sales.
I agree that cross selling and up selling are great tools, and they would be exponentially greater if we could edit those fields in bulk to easily link new and existing inventory.