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Store Theme Quick Tips

February 17th, 2010 Leave a comment Go to comments

Customizing your storefront theme can be a lot of fun. Here are some quick tips for new store owners on how to customize different parts of your storefront.

Editing the Home page

Your Home page is important part of the shopping experience. In many cases, a visitor to your store will view the Home page even if they entered your storefront from another area (e.g., they first arrived to a product page from a Google search). Customizing this page with a short welcome message will add value to their shopping experience. You should tell your web visitors what your store is all about.

Read the Customizing the Home Page tutorial for more information.

Editing the Contact Us page

When you first start your store, the Contact Us page will have a placeholder address in the Contact Us page. You’ll want to make sure you edit this before you start doing business. Make sure you provide a way for customers to reach you for questions regarding orders, shipping and purchasing. The Contact Us page is broken down into two sections. The sidebar on the Contact US page contains your contact information. This could be a mailing address, email address or sales phone number if you have one. The main content section of the Contact Us page is blank and you can use this space to write a little bit about what a customer should expect when they contact you. How long does it take for you to respond to inquiries? Make sure you let them know.

You can also use the main content area to explain little bit about yourself if you don’t plan on adding a separate About Us page (see our post on the About Us topic).

Read the Customizing the Contact Us Page tutorial to learn more about how to edit this page.

Once you’ve edited your Home page and updated your Contact Us page, you’ve got your basic storefront theme ready to go. You can add more WebPages to your theme if you’d like or add more links in the header or footer. These edits take a little bit more experience with HTML code. You can read more about making these customizations with the Add a Link to the Footer and Add a Webpage tutorials.

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