Keyword Research Tip: The 3-point Keyword Check
Injecting keywords into your product descriptions, titles and meta tags can help your products rank higher in search results. Today’s tip focuses on a unique technique for finding new or more valuable keywords so that your products will be found.
The Key to Keywords
The Google Keyword Tool is a great way to look at the words and phrases that are searched on Google. This can give you new ideas as to what words you’d like to emphasize in your product descriptions and titles or inject into your meta tags for a product. But, it’s relatively useless to you without qualifying the keyword results. In the end, we’re not looking for just any old keywords, but ones that bring in valuable buyer traffic. Let’s run through an example to learn how to use this tool and our 3-point Keyword Check to find the best keywords the Internet can provide.
Keywords Galore
Go ahead and point your browser to the Google Keyword Tool.
In this example we’re going to assume that we want to improve my search result performance for my Apple iPod Touch 8GB MP3 player. So far I’ve identified the basic keywords for my product and here they are: apple ipod, ipod touch, ipod, 8 gb, mp3 player. Basically, I’ve just broken down my product title into small bits of words and phrases that I assume people will be entering as search terms. In reality, that’s pretty effective, but we can use Google Keyword Tool to discover more popular keywords. Let’s do that now.
